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Try Full Stack LandscapeFull Stack Landscape: Target Corporation
Retail · 100,000+ employees
Positioning intelligence for Snowflake
Meridian™Technology Stack
You saidEnriched
Infrastructure
Compute
Data
Applications
Identity
Security
AI/ML
The Play
High UrgencyData Cloud Consolidation
Snowflake Data Cloud
Databricks renewal in 6 months. Retail chains need real-time inventory and demand signals — Snowflake's data sharing and marketplace provide a unified platform vs. a fragmented lakehouse approach.
Integration Stories
Salesforce Data Cloud → Snowflake
Bi-directional data sharing between Salesforce and Snowflake. Unified customer 360 powering personalized offers across online and in-store.
Tableau → Snowflake
Native connector for direct query — no data movement. Self-service analytics for merchandising and supply chain teams.
Talk Track
“Your Databricks renewal is coming up in six months, and I know your merchandising team needs real-time inventory visibility across 1,900 stores. What if you could unify your customer data from Salesforce, supply chain signals from SAP, and third-party retail datasets from Snowflake Marketplace — all in one governed platform your Tableau users already know how to query?”
Also Position
Snowflake Marketplace — Third-party retail and weather datasets for demand forecasting
Snowpark — Run ML workloads natively — displaces Databricks ML without moving data
Partner Entry Points
Bi-directional data sharing with Data Cloud
Joint customer 360 for personalized retail
Snowflake on AWS Marketplace
Cloud consolidation and committed spend optimization
SSO and governance for data access
Zero trust data platform — role-based access across all retail data
Discovery Gaps
Questions to ask that would unlock additional plays
Who owns the Databricks renewal decision?
Knowing if it's the data engineering team or a VP of Analytics shapes the displacement approach
How are they handling real-time inventory data today?
Streaming ingest story — Snowpipe vs. current Kafka-to-Databricks pipeline
What third-party data sources do merchandising teams use?
Snowflake Marketplace angle — weather, foot traffic, and competitive pricing datasets
Competitor Presence
Databricks in Data layer — Incumbent — renewal in 6 months
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